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BrandFUN is an advertising integration automation service. The advertiser finds contentmakers/creators who will create viral videos for his brand, and the contentmaker earns on each view.
Project in Figma:
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My tasks on the project:
My role:
Product Designer
My Skills:
Platforms:
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The Problem:
In the market for advertising through creators, it's already evident that small channels with small but engaged audiences yield better conversion rates than large bloggers. But advertisers face a challenge: scaling campaigns across hundreds of small integrations is impossible to do manually - it requires dozens of negotiations, manual approvals, and task validation.
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Solution:
Our service automates the entire cycle of interaction between advertiser and creator - from fixed terms to verification and payments. This makes working with hundreds of micro-integrations as easy as launching one large campaign.
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Target Audience Definition:
To get a clear idea of what kind of product users want, we interviewed people from both segments.
We used the Jobs-to-be-Done framework and organized the results into a convenient table.
