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О проекте
Logo Maker (name changed) is an online logo maker powered by artificial intelligence. It has been named one of the best logo makers by 99designs and TechRadar. It also offers the creation of business cards, letterheads, electronic signatures and other business materials.
Project designer’s main task is to generate and integrate new ideas, as well as adapt and improve previous solutions to improve the user experience and functionality of the platform.
Figma project:
https://www.figma.com/design/FFexHjVZ7lDacJjdDqLn9P/Logo-Maker---Portfolio?node-id=3017-1714&t=tBYkgoQPezcIX486-1
Enhancing specific sections of the project
1. Logo Generator
As the heart of the Logo Maker project, this tool is the most frequently used feature by our users. Enhancing this section was a key focus to attract more users and increase retention.
What was done:
- To streamline the logo creation process, we reimagined the steps within the generator: different user entry scenarios were mapped out, allowing us to display relevant screens accordingly. The logic behind the step sequence and flow was refined for a smoother experience.
- We introduced an Inspiration step, enabling the system to deliver more accurate and personalized designs. Additionally, color selection tips were added to guide users in choosing palettes that align with their brand’s identity, making the process more intuitive and thoughtful.
- We also made significant improvements to the final logo presentation: on mobile, we switched to a two-column layout instead of a single column, refined the editing bar for previously entered data, and enhanced the display of additional features for further logo customization. A/B testing demonstrated a +10% increase in mobile conversions.
- The overall appearance of the generator was upgraded to create a visually appealing and modern interface.
Before changes
After changes
2. User Dashboard