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About project
Serious Partners is an international affiliate network that provides some of the best conditions on the market for its partners.
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Main tasks:
- Overall product redesign, improving user experience where possible.
- Creation of a dashboard displaying all important information for the user with the possibility of individual customization.
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My role:
Product Designer
My Skills:
- Visual design
- Prototyping
- User flows
- UX Research
Platforms:
Project in Figma:
https://www.figma.com/design/tYX8ukUYSzWLbTtXm4ypgi/Serious-Partners---Portfolio?node-id=2756-69171&t=3wzriv2udLs7Dw7n-1
Platform redesign
1. Analyzing B2B platforms, and Determining the overall look and feel of the product.
I analyzed competitors' personal offices to determine their features and shortcomings. Several B2B cabinets from related fields were also studied - they could provide ideas for information organization and modern UI.
Proposed solutions (on the example of the "Statistics" section)
- Changing the UI of the project. Improvement and giving a modern look to the project, elaboration of navigation (we left the horizontal navigation, added inserts to the sidebar on the left).
- We worked out the order of elements for all screens. Date selection for tables and summary information was moved to the header, interaction buttons to the right side of the screen. We also added a separate "Statistics" button on the adaptives to have quick access to this screen.
- Convenient grouping and order of filters. In "Statistics" and a number of other sections there are filters - thanks to interviews with partners we found out that it is more convenient to arrange them in a tight group and in a familiar order, so that users do not move their mouse.
Old interface of the "Statistics" section